I think the problem is that people have a nostalgia for a time when they had a local postie who knew them by name, lived in the same area and had been doing the same route for years. Unfortunately routes are now way bigger and staff turnover is significantly higher. Plus your friendly Postman Pat didn't have to deliver multiple mailshot's, catalogues and assorted junk within a set time-scale or be promptly sacked. Additionally, people didn't order most of their stuff online, from vendors who usually address it with a misspelled name and some vague assembly of letters that is supposed to represent an address (and I'm not talking about a postcode here). Add this to the fact that many people (although not all) have no house name or number visible whatsoever. Even if you choose something outrageously pretentious that somehow marries the Nordic Tongue with a character from Star Trek, at least it's a name. I am, of course, looking at this from the delivery guy's point of view for reasons that are probably obvious. Needless to say I don't want to get into a protracted debate about the relative merits of various delivery firms (I'd like to keep my job), but I would suggest that sometimes people may be unaware of the logistical pressures companies and staff are under these days, and that to simplify the problem by stating that "X company is crap" is a tad unfair to the vast majority of front-line workers who are usually just trying to do their job under increasingly difficult circumstances - not to mention the crappy weather...