I live locally to Tagon Stores yet hardly set foot in it under recent management. The fuel costs were high and they didn't sell skimmed milk so I had to stop in Brae on my way home and just bought everything I needed there. Scott and Phoebe have dropped the everyday fuel prices (I'm not talking about their promotion, just the day to day price) and they are taking in skimmed milk to order for me. I am now visiting the shop at least 2 or 3 days a week. This is how they are increasing footfall in the shop - by listening to their customers and doing what they can to supply them. (By the way the plums were lovely and I hope you have some left!). My daughter also buys her fuel at Tagon now, although we both use cash to do so as buying cheaper fuel and then paying more to pay for it seems a bit daft! The fuel promotion day is a gimmick granted - they are trying to bring attention to the ridiculous price we pay for our fuel, despite a lot of it hitting land on the island in the first place. If a few people also find they like the service in the shop in the process then Scott and Phoebe will have found some new customers, but selling fuel at a loss is not going to make them any money. When speaking to Scott he was saying that after the reaction on here he was thinking not to do the promotion again. I have assured him that the posts on here will not reflect the opinions of the population as a whole and do tend towards the negative, which is a shame because Shetlink had great potential as a shared community resource. I do agree with the posters asking for a section for shops to promote themselves and their wares. I like to shop locally and it's good to know who is selling what. Good luck to Scott and Phoebe, I hope they continue in the vein in which they have started, friendly, approachable and looking after their customers. Just what you want in a local shop, I hope they can look past the negativity and see that Shetland is a great place to live and work.