The trouble is, it is reality, happens to be solid and there.
It is fine to have an ideal, but if you really are serious, you need to work within the planning laws. You will also need to read and understand the policies that surround the choices made and the fact that the population delegate these choices so it is the will of the population, if so by default.
It cannot be too nice for the folk who live on that estate though, but not much can be done really, unless you find enough funds to knock them all down and start again. What the estate did was encourage life into the area.
The hotel is very similar to many hotels all across Europe. The next thing you need to do is work on ways to influence builders on how these look. This of course will take additional funds, you may have to let them off infrastructure funds to enable them to put that money into any enhancements.
This infamous phrase "out of character" is a piece of nonsense - I've mentioned before that it takes no account of the fact that what's already there is totally dire and needs all the help it can get.
The hotel does match the surrounding buildings. To build something different would be out of character with the surrounding area and buildings.
The guidelines are there. It would be very costly to the council to risk appeals, as the developers are used to winning cases on appeal, and the costs are paid for by the tax payer. You will be asking the tax pay to gamble as well as go against national guidelines. The only way you could do that is by removing the local plans and the Local Development Framework or similar. This would let more developers to build what they want. This maybe not what you want, but the rules have been so relaxed to go against established thinking.
In some places there may be nothing there, so a blank canvas, but when there are already buildings certain lines have to be drawn.
You then may want to look at the needs of the community, there are 30 equivalent full time jobs on offer, a new bit of road and street lighting, a new venue that may attract visitors for a meal and a looksee. As we know, the local B&Bs are fully booked all the time by oil workers, so is said on here. That is not a promotion for the area.
How would you justify perhaps loosing that by insisting that the building should be fitting with another area of Europe.
The local buildings tend to be built from local materials until we could afford to ship bricks and blocks up. Perhaps the wood and the slate from Luing may have had to come up at the time. So really, the character is buildings made from stones. For thousands of years, many built by the Danes, and continued even now to the present day. The 70's did throw up many building innovations, but it is a result of those innovations we have the planning laws we have today. The way you can change these is by being part of it.